An editors’ advisory provides newspaper editors and broadcast news directors with brief, succinct information that condenses the details of a press release. They can be sent to the media instead of a press release, or as a follow up reminder of an upcoming event or activity.
Writing an editors’ advisory is similar to writing a press release, but in a format that emphasizes brevity. It should contain release and contact information exactly the same as a press release. However, the content of an editors’ advisory contains only the briefest details in the following manner:
FOR IMMEDIATE RELEASE:
CONTACT: Contact person and organization affiliation
Area code/telephone number
E-mail address
Web site URL
EDITORS’ ADVISORY
WHO:
WHAT:
WHEN:
WHERE:
WHY:
NOTE: (includes featured speakers, special activities, etc.)
BACKGROUND INFORMATION: (limit to one paragraph)
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