Section 2: Building Media Relations
Types of News Media
Organization Communication
Building Blocks
Guidelines for Media Interviews
Press Releases
Editors' Advisories
Public Service Announcements
Letters-To-The-Editor
Press Conferences
Editorial Board
Internet Strategies
Talk Shows
Developing A Media Plan
Appendices

Link to A Guide for Journalists Who Report on Crime and Crime Victims
Link to Crime Victim Outreach Tip Sheets
SECTION II:
Victim Media Advocacy:
How to Build Positive Relations With the News Media

Editors' Advisories

An editors’ advisory provides newspaper editors and broadcast news directors with brief, succinct information that condenses the details of a press release. They can be sent to the media instead of a press release, or as a follow up reminder of an upcoming event or activity.

Writing an editors’ advisory is similar to writing a press release, but in a format that emphasizes brevity. It should contain release and contact information exactly the same as a press release. However, the content of an editors’ advisory contains only the briefest details in the following manner:

FOR IMMEDIATE RELEASE:

CONTACT:  Contact person and organization affiliation
Area code/telephone number
E-mail address
Web site URL

EDITORS’ ADVISORY

WHO:

WHAT:

WHEN:

WHERE:

WHY:

NOTE: (includes featured speakers, special activities, etc.)

BACKGROUND INFORMATION: (limit to one paragraph)

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