Section 1: Victim Media Advocacy
Crime Victims and Public Awareness
Impact on Your Organization
Educating the Media
Impact of Coverage Can Affect Victims
Types of News Stories
Major Concerns of Coverage
Impact On Victims of Specific Crimes
Cultural Competency
Victim Privacy v. Media
The Role of Victim Service Providers
Victim Referrals to the Media
Tips for Crime Victims and Survivors

Link to A Guide for Journalists Who Report on Crime and Crime Victims
Link to Crime Victim Outreach Tip Sheets


Section II: Building Media Relations
Types of News Media
Organization Communication
Building Blocks
Guidelines for Media Interviews
Press Releases
Editors' Advisories
Public Service Announcements
Press Conferences
Editorial Board
Internet Strategies
Talk Shows
Developing A Media Plan

Table of Contents

Section I

Victim Media Advocacy:
How to Facilitate Sensitive and Respectful Treatment of Crime Victims

a. Foreword
b. Publication Project Sponsors
c. Introduction

1. Crime Victims and Public Awareness
a. Policy Development and Implementation
b. Funding and Resource Development

2. Impact on Your Organization
a. System-Based Agencies
b. Case Coverage
c. Community-Based Organization
d. Citizen Volunteers

3. Educating the Media
a. About Victims’ Rights
b. About Trends and Data

4. Ethics
a. Referring Victims
b. Considerations for Providers
c. Media Codes of Ethics

5. Impact of Coverage Can Affect Victims
a. Benefits of Speaking to the Media
b. Risks of Speaking to the Media

6. Types of News Stories
a. Act I: Breaking News
b. Act II: Feature Stories
c. Act III: High-Impact Stories

7. Major Concerns of Coverage
a. Privacy
b. The Stigma of Victimization
c. Confidentiality
d. Language and Context
e. Inappropriate Timing
f. Aggressive or Intrusive Reporting
g. Ignoring Victim Wishes
h. Explicit Visuals
i. Inaccurate Reporting

8. Impact on Victims of Specific Crimes
a. Rape and Sexual Assault
b. Domestic Violence
c. Child Victimization
d. Homicide
e. Drunk Driving

9. Cultural Competency

10. Victim Privacy v. Media
a. Intrusion
b. Cameras in the Courtroom
c. Private Facts
d. False Light

11. The Role of Victim Service Providers
a. Case Coordination
b. The Victim’s Choice

12. Victim Referrals to the Media

13. Tips for Crime Victims and Survivors
a. Helping Victims Prepare
i. Preparation
ii. Explaining Editing to Victims
b. Tips for Media Interviews
c. During the Interview
d. Follow-Up

Section II
How to Build Positive Relations With the News Media

14. Types of News Media
a. Print Media
i. Daily Newspapers
ii. Weekly Newspapers
iii. Monthly Newspapers
iv. Magazines
b. Broadcast Media
i. Television
ii. Radio
iii. Wire Services
iv. Web-based Media

15. Organization Communication

16. Building Blocks
a. Outreach to Reporters
b. Getting to Know Reporters
c. Seeking Pro Bono Support
d. Tips on Approaching the Media
e. Tips for the Good Pitch
f. Turning Data into News
i. Resources for Current Data
g. Tools of the Trade
h. Document Your Successes

17. Guidelines for Media Interviews

18. Press Releases
a. Content
b. Format

19. Editors’ Advisories

20. Public Service Announcements
a. Format
b. Content

21. Letters-to-the-Editor
a. Editorial Guidelines
b. Writing Tips

22. Press Conferences
a. Press Conference Planning
b. Press Conference Logistics
c. Advance Outreach
d. Prepare a Press Kit
e. Follow-on Activities

23. Editorial Board

24. Internet Strategies

25. Talk Shows
a. Introduction to Victim Psychology
b. Guidelines for Talk Shows & Crime Victim Guests

26. Developing a Media Plan
a. Goals of a Media Plan
b. Audience and Message
c. Medium
d. Key Activities
e. Resources

I. Promising Practices
II. Media Contact Form
III. Glossary of Terms
IV. Endnotes